38 pages, one spine.
A warm-editorial paper surface with Linear-grade interaction. Gold is the only brand accent on marketing — phase accents only appear inside the Loop section on the homepage. The pulse mark is the single motion element per page.
For Startup PMs
The original persona. Day-in-the-week structure with peer voices.
/for/startup-pms05For Founder-PMs
Pre-seed/seed founders wearing the PM hat. Build the system before you hand it off.
/for/founders06For Growth-Stage Teams
Series B/C/D. Decisions used to be a 2-person conversation; now they need a chain.
/for/growth-teams07For Enterprise
50+ PMs across product areas. Audit, SSO, residency, defensible decisions at scale.
/for/enterprisevs Productboard
Honest comparison. When to pick them. When to pick us.
/vs/productboard09vs Notion
Notion is a blank canvas. Findry is the shape product decisions need.
/vs/notion10vs Amplitude Experiment
Complementary, not versus. Amplitude runs the test, Findry decides what to test.
/vs/amplitude-experiment11vs Dovetail
Research vs decisions. Dovetail insights flow into Findry signals.
/vs/dovetailThinking
The intellectual lineage essay. Torres, Cagan, Duke, Doshi — operationalised.
/thinking13Integrations
Ten partners, four shipping at launch. PostHog, Amplitude, Mixpanel, GA4, Jira, Linear, Slack, Figma.
/integrations14Changelog
Phase-tagged releases. RSS feed. Honest about being early.
/changelog15Blog
Long-form essays on product decisions, evidence, and the loop. Sanity-backed.
/blogGuides hub
Field manual landing — all 8 how-to articles with phase tags and estimated read times.
/guides21Getting started
Account setup, workspace configuration, and your first decision loop in ten minutes.
/guides/getting-started22Capturing signals
Turn noise into evidence — tagging, source mapping, and signal triage workflow.
/guides/signals23Writing hypotheses
The falsifiable format, confidence levels, and linking signals to beliefs.
/guides/hypotheses24Running tests
Experiment design, variant tracking, and reading results without fooling yourself.
/guides/tests25Committing bets
The bet card format — scope, success criteria, and shipping with a documented why.
/guides/bets26Measuring outcomes
Metric resolution, outcome closure, and writing honest post-mortems.
/guides/outcomes27Reading Pulse
The live decision health feed — filters, trend lines, and sharing with stakeholders.
/guides/pulse28Connecting integrations
OAuth flows, webhook setup, and getting PostHog / Amplitude / Jira / Slack wired up.
/guides/integrationsPostHog hub
Overview of every PostHog surface in Findry — read events into outcomes, write Findry decisions onto the PostHog timeline.
/guides/posthog30Connect PostHog
Personal API Key setup, host + project ID, validation ping, and the troubleshooting matrix.
/guides/posthog/connect31Metrics + mappings
Library + the five mapping kinds (event · insight · template · funnel · raw HogQL) + how outcomes get computed.
/guides/posthog/metrics32Surveys + annotations
Bidirectional flow — survey responses become Signals, Findry decisions become PostHog timeline annotations.
/guides/posthog/surveys-and-annotations33Cohorts, flags + routing
Pick a cohort to scope a bet, import feature flags as Tests, route different Findry projects at different PostHog projects.
/guides/posthog/cohorts-flags-and-routingAmplitude hub
Overview of every Amplitude surface in Findry — read events into outcomes, push Findry decisions onto every Amplitude chart.
/guides/amplitude35Connect Amplitude
API + Secret Key setup, US vs EU region, the validation ping, and the troubleshooting matrix.
/guides/amplitude/connect36Metrics + mappings
Library + the five mapping kinds (custom event · saved chart · funnel · cohort · template) + the three baked-in templates + how outcomes get computed.
/guides/amplitude/metrics37Annotations
Push Findry decisions — bet promoted, bet shipped, outcome verdict — onto every Amplitude chart in the project.
/guides/amplitude/annotations38Cohorts + experiments
Scope a bet to an Amplitude Behavioral Cohort, link an Amplitude Experiment to a Findry Test for nightly state sync.
/guides/amplitude/cohorts-and-experimentsTerms
Editorially shaped. Lawyer-review pending.
/terms17Privacy
GDPR/CCPA shape. What we collect, never sell, never train on. DPO contact.
/privacy18Security
Threat model, encryption posture, SOC 2 roadmap, security headers, CSP enforced.
/security19Sub-processors
Vercel, Supabase, Upstash, Resend, Stripe, Sentry, PostHog, Anthropic, Sanity. Updated when changed.
/subprocessorsShared infra
Nav (sticky, scroll-solidifying), footer (4-column editorial), signup form, eyebrow + section-head + pullquote primitives. Persona pages share PersonaPageTemplate; new comparison pages share VsPageTemplate.
Type & palette
Lora display, DM Sans body, JetBrains Mono eyebrows. Warm ink #0C0C0F, paper #F0ECE2, gold #E8C547.
Caveats
Marketing pricing copy reads $19/user/mo + $49/user/mo per the new four-tier plan. Stripe checkout currently treats Pro and Team as flat-bundle SKUs — per-seat quantity is a follow-up. Terms + Privacy await final legal review.